Homebot and HomeIQ are great systems for sending home value reports, but here's a few reasons why many of their previous customers are now moving to Milo. Conversion - Milo triples the proactive client inquiries vs. leading home value report solutions. Branding - Milo is fully white labeled to the lender and loan officer. Your customers will never see our brand, improving recall and referral business. Custom Ad Banners - Every lender on Milo can configure their own ad banners to promote anything they want to their clients as they browse their report. Home Search - Milo shows your clients listings they may like and includes a fully white labeled home search portal where each engagement is tracked. Intelligence - We monitor your clients on your behalf - both on your branded Milo environment, and across the web, to let you know when your clients are back in the market to buy, sell, or refinance weeks before their credit gets pulled. Oh, and did we mention that our customers are averaging a 697% ROI?

First off, give yourself a quick high five because credit monitoring is a critical piece of the mortgage retention stack. That said, it's not the only piece. Credit monitoring is like the goalie in soccer (OK, pick your sport) - serving as a last line of defense against customer churn. Milo plays every other position on the field - using conversion-optimized home value reports and white labeled home search to play offense with your customers (creating intent and deal flow) and using the industry's most powerful early-intent customer monitoring to play defense (flagging potential opportunities and activity weeks before the credit pull). So - keep your goalie, but make the additional investment in a team that can win you 7x more business.

It comes down to how many opportunities you want to generate per month and what your budget is. About 70% of the loan officers using Milo are on the Engage plan, which sends home value reports to your past clients, includes basic monitoring, and allows you to sponsor up to 3 agents. The remaining 30% (mostly top producers) are on Retain & Refer to take advantage of the additional alerts and realtor sponsorships available. There is no wrong choice and you can always upgrade or downgrade at any time.